Culture

Video could not kill the Radio Star but maybe TikTok can?

TikTok, created in 2016, is perhaps one of the few things to have thrived as a result of the global pandemic. A year living indoors means that young people have turned to the short video clips as a form of entertainment. The social media is currently estimated to have 689 million active users as of January 2021 and this figure only continues to grow at a rapid rate. So, why might this be a threat for radio?

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